Indian Social Networking Trends

Comscore, the Global Internet information provider recently released their report on the top social networking sites in India. 

The report throws some very interesting results. To kickoff, Facebook as expected has just stormed its way into the Indian audience with a growth rate of 150%. It had 4.044 million visitors this December. Orkut is still the leader with 12 million page views this December (an increase of 81% from last year) which suggests that though Facebook is edging up, Orkut still has the masses who will probably take time to adopt to Facebook. 

However it’s interesting to notice a slump in the page views of Ibibo.com, which has been spending massive amounts on advertising and marketing this past year. The number of visitors on Ibibo dropped by 50% over the past year. Maybe the guys down at Mothership need to rethink into how to penetrate into their target audience better. They did come up with a number of contests and tie up with various college fests to gain a market share but it doesn’t seem to be working as well as they expected. Similar results are portrayed by Big Adda which has also had a decreased traffic rate of 25%.

Hi5 on the other hand has had the highest increase in traffic with an increase of 180% over the last year. 

Linkedin too has had a steady climb with more and more Indians visiting the professional networking website. Perhaps recession has played its part in directing traffic to this website. More and more people are creating a Linkedin account many of whom are still to leave college.

Gaurav says that he doesn't take these stats too seriously since it fails to recognise the traffic that comes from Internet kiosks and PDA, and rightly so. A huge amount of internet users in India don't own a computer and use it from internet cafes, so I suppose the are a lot more numbers that have to be added to this report which may present a different picture altogether.

First and foremost let me apologize for the small picture, this is the maximum it would stretch, so for those who dont have a 6/6 or something close, its going to be a struggle.

Right, coming to the point!

INDIA-TODAY has done it again! Time and time it manages to piss people off with its surveys which has the opinions of 400 teachers(atleast it was the last time I checked). Their tiff with BITS hasnt yet been resolved and well their rankings without a doubt are pretty fucked up.

What is surprising is the inclusion of VIT at the number 14th spot, thus making it(as they claim on their website), the best private engineering college in India. Being a Bitsian, I would love to give the VIT publicity dept. a piece of my mind, if the authorities decided to step up to me.

What is also surprising is by how much the Outlook and India Today Survey differ, every year. I remember last year Thapar College(TIET), Patiala crept through every ranking onto a coveted 8-9th position and this year its name hasnt even been mentioned in the top 25. Can a college really fare that badly in just one year? And can VIT which was at 35 something last year become the best Private college of this nation of a billion?

IIIT-A ahead of IIIT-H? Seriously? IT-BHU at 18? And since when was IIIT-A's reputation better than that of DCE or NIT-W and other biggies?

Are the chaps at India Today(and AC Nielson) really putting in effort while coming up with the rankings? Year after year, we see the rankings where the top 5-6 spots are taken by the IITs arranged in a random order, and the other spots keep shuffling like a deck of cards. Its been 5 years and seriously they cannot take the public for granted anymore. Many people tend to swear by the ratings because they feel that since INDIA TODAY is a credible magazine, the rankings will also adhere to those standards. I havnt seen this years Nasscom Survey which appears in the OUTLOOK magazine yet, so I guess the cussing regarding that should take some time.

P.S: If you notice all the categorial ranks you'll see that they form a nice pattern, at least in the case of IIT's and also NIT-T etc.