Manto Ismat haazir hai!

Last week, as a finale to the TIMES Hyderabad Festival, they had organized a Mumbai theatre group to perform plays based on the works of revolutionary and bold playwrights Saadat Hasan Manto and Ismat Chughtai and was appropriately named Manto, Ismat haazir hai( Presenting Manto & Ismat).

The plays were in Urdu (as they should be) and were well appreciated by the crowd. On my part, someone who is not well versed with Urdu( read the youth and the Gults), it would have been something of a disaster. Disaster because, the USP of the play was the language used, but as such I didn't find the play to be that great theatrically. The dialogue delivery was a little too quick for an amateur like me to understand, but I guess that's how it goes.

The story was quite gripping( if only I could understand it then) and dealt with social issues such as lesbianism, sexuality and war. And for A Woman of a conservative Muslim family or actually anyone to come up with something like that right after partition is something commendable.

But here's the interesting part, despite the just-above average performance, the hall was jam packed. At first glance it might seem like it was because entry to the show was free.

But there was something else.

The play was directed by Naseerudin Shah. And that really had the effect. It really did. What a crowd. Needless to say the management screwed it up by allowing people to enter through one door(when there were 4) because of the shortage of metal detectors I believe.

But I am pretty sure most of the people came hoping to get a glimpse of Naseerduddin Shah, but ended up merely expecting him and never really seeing him.

Advertising works wonders, especially if you attach a big name to it.

Why the Western Invasion?

I was going through Indianroomates.in, a website quite similar to its American counterpart Roomates.com which aims to help and connect (mostly) the youth seeking accommodation. One thing that really caught my attention was the picture of Indian youth on the homepage. As bizarre as it may sound, when was the last time you saw a non-NGO Indian website which had Indian faces? At the most it might have the token Indian or Black person to show diversity, but I think it’s quite rare to find only Indian people. In the beginning I felt maybe such a strategy is employed to show that that company is global (or at least aspiring to be global) but now it just seems like everyone is following the crowd. But then what about those companies which are purely based in India and don’t seem to be expanding outside India in the likely future. I say this because couple of the web based start ups that launched from my college and had noting to do with foreign clients had picture of Caucasian women playing with their Caucasian kids. It just doesn’t make sense. Why should a premier IIT-JEE (Not too tough to guess which one now) coaching institute which receives over a crore hits every year need to put a header picture of some American university students on its website? I don’t know where the problem lies. Is it that the companies ask the web designing team to put in those pictures (in case the work is being outsourced) or the company itself feels its needs such a picture. The whole point being that if your pictures don’t gel with your venture, you end up looking really stupid.

By the way it was really disappointing to see that the moment I clicked on a page at Indianroomates, it took me to another page. And this one had phirangs on it, smiling.

Here’s one solution. The issue of portraying yourself as something doesn’t need faces. It can be done through symbols as well. If you’re ashamed of putting in Indian people shaking hands (though I don’t know why that would be the case), then might as well show only the shaking of hands on your webpage rather than show a Chinese and a Kenyan doing so, especially if you’re a start up based in a small town whose main market is the nearby city.

Cross posted on WATBlog and Desicritics

Ads campaign for Obama in the hood!

Image by stevegarfield via Flickr
Bro's before Hoe's Y'all

Thought for the day

What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.

The Philosophy of Andy Warhol

ADS-7UP's new Brand Ambassador

Experience MARIO'S HIGH!

DRINK

Marketing Practice

Okay, now I do understand that you need to market your product in order for it to capture the interest of your target audience. And one way the corporates do it is by showing happy people endorsing the product, or rather showing that the people are happy with the product. But seriously, this happy?
He's not won a lottery you know.
Now German wing knows better and they go for the more sober yet cheerful look. The confident smile and the not-so-tight grip on the notebook shows that the man under scrutiny is quite content with the security a Norton Antivirus provides his precious work with. Unlike the ultra ecstatic yuppie on top, the German endorser looks just the type who would lure potential buyers into possessing one of these CD's and not let them have doubts about the products efficiency.

Guess part of it has something to do with all of us being cynics inside. No one can stand someone being too happy with a product ( Which is probably another reason why we just can't stand Linux or Apple users)

Great ADs in poor taste

Our Stakeholders never miss an opportunity to score!

**** INSERT COMPANY NAME HERE ****

AD

Conquering Silicon Valley

Invest in GOOGLE!

AD

PLEASE DON'T TRY THIS AT HOME!


KING OF THE RING!
PLEASE TRY THIS AT HOME.

AD

We can be Heroes...
Just for one day.
-David Bowie












In collaboration with Atin Bhattacharya

AD

The Next Best Thing to Naked.....

Keep Guessing

The first BITSIAN quizzing blog has set up. It's open to one and all.Do come everyday and keep the statcounter ticking. Most colleges have one( Jadooooopur has one too), so why not us?
To promote participation we're handing out free I-Pods/Smutty mags/Sneakers to everyone who just stumbles onto our blog, so do leave a comment(preferably an answer to the questions). We're dedicated, we'll track back your IP and send you the goodies :P

The name of the blog is KEEP GUESSING!

The rules have been put up on the top right of the blog, do mug them up real nice.

Alea Jacta Est