Showing posts with label markets. Show all posts
Showing posts with label markets. Show all posts

Monday, June 02, 2008

Why the Western Invasion?

Monday, June 02, 2008 3

I was going through Indianroomates.in, a website quite similar to its American counterpart Roomates.com which aims to help and connect (mostly) the youth seeking accommodation. One thing that really caught my attention was the picture of Indian youth on the homepage. As bizarre as it may sound, when was the last time you saw a non-NGO Indian website which had Indian faces? At the most it might have the token Indian or Black person to show diversity, but I think it’s quite rare to find only Indian people. In the beginning I felt maybe such a strategy is employed to show that that company is global (or at least aspiring to be global) but now it just seems like everyone is following the crowd. But then what about those companies which are purely based in India and don’t seem to be expanding outside India in the likely future. I say this because couple of the web based start ups that launched from my college and had noting to do with foreign clients had picture of Caucasian women playing with their Caucasian kids. It just doesn’t make sense. Why should a premier IIT-JEE (Not too tough to guess which one now) coaching institute which receives over a crore hits every year need to put a header picture of some American university students on its website? I don’t know where the problem lies. Is it that the companies ask the web designing team to put in those pictures (in case the work is being outsourced) or the company itself feels its needs such a picture. The whole point being that if your pictures don’t gel with your venture, you end up looking really stupid.

By the way it was really disappointing to see that the moment I clicked on a page at Indianroomates, it took me to another page. And this one had phirangs on it, smiling.

Here’s one solution. The issue of portraying yourself as something doesn’t need faces. It can be done through symbols as well. If you’re ashamed of putting in Indian people shaking hands (though I don’t know why that would be the case), then might as well show only the shaking of hands on your webpage rather than show a Chinese and a Kenyan doing so, especially if you’re a start up based in a small town whose main market is the nearby city.


Cross posted on WATBlog and Desicritics


Saturday, February 02, 2008

A billion strong or weak?

Saturday, February 02, 2008 2

While having a discussion with my wingies on the eve of a SPM test, I came up with the following hypothesis.

India should become a super in the recent future. People say that India will be a super power second to China. But I feel that might not be entirely true.

Lets consider China's case. What has happened there in the recent years is something of anti-baby boomers. Though people secretly still produce more than one child and don't report it during the census, the overall population growth rate has certainly declined compared to the last census which was way back in 1990.

I feel the next few decades and the immediate times after that are going to be very crucial. China will move into a newer time where they will not have as many young people as they did have earlier. This they will realise only once the current generations comes to age. There are chances of work being outsourced to India instead. Its just a possibility after all.

Yes obviously this hypothesis makes a lot of assumptions some of which might not be quite accurate but all I'm saying is that its a point of view. Reports show that by 2050 India would've overtaken China as the most populated country, and that too if we take official records, in reality, it could be much before that.

According to the 2001 census, about 35% of India is 0-14 range and nearly 60% is 14-60 years. Currently around 75% of the population is below 38 years of age. The numbers are large, it all depends on which way you look at it. It can mean a billion mouths to feed, where as it also means double the number of hands which can work. A billion strong or weak?

Friday, July 20, 2007

Charminar

Friday, July 20, 2007 14

I think I’ve never (and shall never) seen so much life, as I’ve seen on the streets.

Charminar should’ve been nominated as a Wonder. But then how does one explain the beauty of Charminar to one who hasn’t been there? I accuse even the fraud Hyderabadis (you know who you are, myself included) of laying claims on this massive structure and calling it their pride when in reality they are incognizant to its history, its culture, its heritage.

Charminar isn’t just a building; it’s a way of life. Calling it a merely a monument with four minarets would be equivalent of molesting it of its glory, for its so much more than that. The Mecca Masjid, the Lad Bazaar, the trillions of Irani CafĂ©’s, the sea of people, some burqua clad, some lying on the road with torn trousers with their hands outstretched, some adorned by rings of all hues. It’s a different world, a reminiscent of old times, which hasn’t yet been touched by the nefarious forces of the neo corporate world. It has evolved, yes, but in its own way. Only the ignorant go on effusing about the riots there for its clearly visible to the ones frequenting the place that perfect harmony exists, be it for the sake of mutual growth of business, but it prevails nonetheless.

It’s almost romantic to see how amidst the plethora of Muslim enterprise and culture the Hindus have craved a niche for themselves here and there.

One can always lose one’s self as well as get lost in the gullies (really narrow streets). Gullies which twist and turn a la rattle-snakes, which with every turn present another facet of this part of Hyderabad, be it women clad in jhathaak( so much so that shades are required to shield you from their radiance) clothing, hawkers selling boulder sized gol guppas or the blinding colors of the Bangles in the numerous bangle stores.

And then there’s the exotica:

Rumors of a street which sells exotic and no-so-exotic birds reached my ear through Vivek. We checked the placed and were shocked to witness the melodrama. Birds from all the corners of the world were caged. I was a little hesitant to take pictures for the fear of being mistaken as a PETA activist, which would’ve surely resulted in some serious impairing, if not an unceremonious death (after which we’d have been sold as meat by the way things looked around here). We witnessed wild hares trotting, cute pups tethered, turkeys, sparrows and roosters chilling out in their respective cages, given up on life. We saw a Macaw, which was on sale for two lakhs; however this was the least of what we amazed us. What really shocked us was this: This bloke putting his hand inside a bustling cage thus causing even more furor amongst the tiny winged beings. His hands which were mammoth in comparison to the infinitesimal bird, cornered it and grabbed it entirely and put in a paper bag, which one would usually encounter at a grocery store. Following which he dispassionately tied the neck of the bag with a black thread, with the bottom of the paper bag still swerving in random directions. People also buy crows, then direct them towards their neighbors house thus unleashing upon them a bad omen and decorating their (neighbor's) life with misfortune and sorrow.

Three hours out on the streets and I was convinced that it’s the one stop shop for all your needs, you could find anything here. Vivek joked that you could even find individual keyboard keys here; somehow I got the feeling that it wasn’t a joke.

Come night time and the entire area is lit up. Its a mania and one can very well appreciate the need to pedestrianize the entire region. As you look around you, you notice that you’re eyes transformed into a kaleidoscope.

Closing thought: The Biryani of the old city surpasses everything else in terms of its superiority (Yes you Hyderabad house, Paradise worshippers; I'm pointing my fingers at you) and taste.

 
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