Updated

This week has been quite exciting. Both my Dad and me got to appear on All India Radio. Dad, yesterday and myself on Wednesday. It was quite an experience sitting inside that sound proof room with the RJ on the other side. The show was for 2 hours and was aired on FM Rainbow(101.9)

2 hours! Prime time 8-10 PM

As Shruti put it:

"Even Rani Mukherji doesn't get that much airtime!"

I used the airtime to express my opinions on a variety of topics ranging from the IIT-JEE (and other exams) coaching facilities and how it really feels to be there, to my early years to what malice I am up to these days. I also spoke about my life at BITS Pilani and how I totally and absolutely love it there. Later, I mentioned the various flexibilities that BITS offers, something which I still feel would attract a lot of students to BITS, if only they were aware of it. Then came the clubs and the departments and how they form an integral part of the BITS.

I also spoke at length about CEL and how it fosters the spirit of entrepreneurship and how Conquest, its annual international B-Plan competition is growing day by day, even as we speak.

All in all, I'd say it was probably needed. More and more people need to know about BITS and how its more than an engineering college.

The best part being, I got to select the songs which would be aired during my stay in the studio. Another point being that, since it was LIVE, my first task was to prevent myself from uttering something for which the Central Government might sue me later, for there are no beeps on live radio :P

They did have a wide variety of songs, I asked for Coming back to Life, Smoke on the Water, Fear of the Dark, Kashmir apart from from Hindi numbers like Doorie and Kabhi Kabhi Aditi(this was more of a compulsion, dedicated this one to some close pals)

Manto Ismat haazir hai!

Last week, as a finale to the TIMES Hyderabad Festival, they had organized a Mumbai theatre group to perform plays based on the works of revolutionary and bold playwrights Saadat Hasan Manto and Ismat Chughtai and was appropriately named Manto, Ismat haazir hai( Presenting Manto & Ismat).

The plays were in Urdu (as they should be) and were well appreciated by the crowd. On my part, someone who is not well versed with Urdu( read the youth and the Gults), it would have been something of a disaster. Disaster because, the USP of the play was the language used, but as such I didn't find the play to be that great theatrically. The dialogue delivery was a little too quick for an amateur like me to understand, but I guess that's how it goes.

The story was quite gripping( if only I could understand it then) and dealt with social issues such as lesbianism, sexuality and war. And for A Woman of a conservative Muslim family or actually anyone to come up with something like that right after partition is something commendable.

But here's the interesting part, despite the just-above average performance, the hall was jam packed. At first glance it might seem like it was because entry to the show was free.

But there was something else.

The play was directed by Naseerudin Shah. And that really had the effect. It really did. What a crowd. Needless to say the management screwed it up by allowing people to enter through one door(when there were 4) because of the shortage of metal detectors I believe.

But I am pretty sure most of the people came hoping to get a glimpse of Naseerduddin Shah, but ended up merely expecting him and never really seeing him.

Advertising works wonders, especially if you attach a big name to it.

Why the Western Invasion?

I was going through Indianroomates.in, a website quite similar to its American counterpart Roomates.com which aims to help and connect (mostly) the youth seeking accommodation. One thing that really caught my attention was the picture of Indian youth on the homepage. As bizarre as it may sound, when was the last time you saw a non-NGO Indian website which had Indian faces? At the most it might have the token Indian or Black person to show diversity, but I think it’s quite rare to find only Indian people. In the beginning I felt maybe such a strategy is employed to show that that company is global (or at least aspiring to be global) but now it just seems like everyone is following the crowd. But then what about those companies which are purely based in India and don’t seem to be expanding outside India in the likely future. I say this because couple of the web based start ups that launched from my college and had noting to do with foreign clients had picture of Caucasian women playing with their Caucasian kids. It just doesn’t make sense. Why should a premier IIT-JEE (Not too tough to guess which one now) coaching institute which receives over a crore hits every year need to put a header picture of some American university students on its website? I don’t know where the problem lies. Is it that the companies ask the web designing team to put in those pictures (in case the work is being outsourced) or the company itself feels its needs such a picture. The whole point being that if your pictures don’t gel with your venture, you end up looking really stupid.

By the way it was really disappointing to see that the moment I clicked on a page at Indianroomates, it took me to another page. And this one had phirangs on it, smiling.

Here’s one solution. The issue of portraying yourself as something doesn’t need faces. It can be done through symbols as well. If you’re ashamed of putting in Indian people shaking hands (though I don’t know why that would be the case), then might as well show only the shaking of hands on your webpage rather than show a Chinese and a Kenyan doing so, especially if you’re a start up based in a small town whose main market is the nearby city.

Cross posted on WATBlog and Desicritics

Lets go Clubbin'

The water coolers are one of the premier hubs to ascertain any activity that's happening on campus. So much so that during the cultural and technical festivals there's a serious space problem and a cold war takes place where every club/association tries to strategically place their posters so as to clearly block the viewers vantage point and distort it to their advantage.

As I finished gulping down the cold water, half of which was splashed onto my hirsute face, splitting further into numerous tributaries, I stare at the wall which is filled with posters of quizzes and talks and meets but one such poster caught my eye.

It was about a club called TRENDZ. A club meant for "designin".

In my two years at BITS I have seen quite a few clubs emerge out of no where. Started with a tech boom catering to the ever increasing needs of Open source disciples who came up with BLUC( BITS Linux Users Club), though I did hear a rumour of another BLIC(BITS Linux Installation club) coming to surface.

Then came the environmentalists and the social entrepreneurs and we had MY INDIA aka Nirmaan aka Bharat Nirman Sankalp, aka you get the idea, set up a year before I came. From what I have heard, they have also set up camp at a lot of other places and generally help in social service and having tutorials for people in and around Pilani as well donating clothes to needy, something I got to know after seeing their propaganda-esque posters. Also was the emergence of bigger brand names such as Rotaract, a club that after some difficulty with the administration finally took off. Their modus operandi is to find innovative ways to create awareness amongst BITSians, mainly on environmental issues, be this through panel discussions, acoustic jams or open air documentaries.

Wall Street Club(WSC) of BITS-Pilani took off right under my nose, as one of my friends was (then) a core member of the club, and they basically wanted to foster the spirit of making money and introduce the n00bs as well as the pro into the world of business through late night skype sessions and even investing in mutual funds(the first of its kinds)

And then came Symposiarch, a club that has an active collaboration with the Languages Group of BITS Pilani. Comprising of a wide variety of people, they wanted people to speak out and from what I hear "wanted a platform where people could speak their mind through debates and group discussions, which would in the later future also help them in their GD/PI". The latest on their list is the Koffee with Karan version of BITS creatively called While the Coffee lasts.

These are amongst the lucky few that took off. Yet there were many which couldn't, which I am surely assuming had nothing to do with what they stood for. I strongly feel that its about time that BITS actually need an official Peacock Surveying Society or a Blue Cross or a Collectors Club.

With more clubs coming up this surely gives the students more opportunity to choose from and definitely makes it easier for the administration purposes. A student who wants to pursue something now has many choices to choose from instead of just on centralized clubs, instead now there are 5 centralized clubs. It also surely helps during festivals, where all the clubs need to host their events. More events obviously mean more people winning (for most of the events are clashing with something or the other and hence there can't be the same winner) which will surely boost the morale of the average junta who are anyways depressed with academics.

Marketing Strategies

In a town like Pilani, where a samosa chat acquires the status of lasagne, the primary food station is a roadside stall (or simply called a redi).

The other day I was sitting at one of these redis and was contemplating over what to eat and I saw him squeeze around 25 lemons into a glass. My eyes just widened. As far as food is concerned my tastes are totally feminine. I love sour foodstuff. So I asked him he could make a lemon soda using that pulp.

“Umm…this has 30 lemons in it. You know that right?” He said in his rustic Hindi.

“Ahuh, imagine how sour it’ll be.” I said enthusiastically.

“I am sorry sir, but I cannot serve you this. I just cannot” He shot back.

And then he went on about how 30 lemons would simply kill me. It would just cut through my skin (him giving examples of how lemon juice can erode walls). He said it was his moral duty to stop me from harming himself.

Oh now we’re on to something I thought.

He continued saying how my health is quite important to him, for I was one of his regular customers. He later said that he wasn’t greedy and that, he could have very well made that mega-lemon soda which would have cost 50 rupees (for lemons aren’t cheap in Rajasthan these days), but then what? Would that make him a millionaire? No. Instead he was at a risk of losing me for a couple of days, which would result in losses far greater than 50 rupees to him (for I eat quite a lot).

There is cut throat competition amongst the BITS-Pilani redis. The redi owners (at least some of them), everything works on trust and honesty. You would rather build a relationship with a customer rather than try to get hold of his money (even if that is what you eventually want to do), for the student is going to be around for the next four years. It makes business sense to tell him that the redi pretty much belongs to him and that money isn’t an issue at all.

Also this particular rediwallah also knows that students can bitch a lot (after all he listens to them all day long as they gobble his food) and that he should provide them with the best service to his capabilities. And this makes them loyal which in turn makes these loyal customers as a sort of brand ambassadors.

Later on, this rediwallah also told me quite frankly how the other redi wallah( his main competition) is totally unlike him. How the other person would have readily given me the killer lemon soda with a smiling face. He also went on to say how in a college since we’re away from out parents, we’re like his children in some respect and it’s his duty to at least warn us before hand.

So by now:

1) He’s shown to me that he’s really cares about my health, for I am his main customer and that my health is quite important to me.

2) His competition is a money hungry leech quite unlike him

There is a reason why this redi wallah is so successful. Today he owns a taxi service, couple of restaurants, yet his major source of income is this redi which serves refreshments to over 400 people in BITS-Pilani. He is the undisputed tycoon here. And how does he do it? He keeps his customers happy and takes good care of them, because only if they are healthy will they spend more money on his venture. What he also does is that engages in some pretty interesting conversation. As a result you end up spending more time and hence more money at his redi.

I am planning to do my Economics thesis under him.

On open letters

Enough open letters written by bloggers are surfacing the internet these days. Letters to celebrities and politicians, letters about decisions been taken, mistakes been made, letters about what could-have-been. Letters from people with strong opinions and who probably even share a concern.

Hawkeye had an interesting article the other day on his blog where he shares his opinion on Open letters.

They Suck.

I have written one (or two) in my blog. I now feel very ashamed about it. Every open letter I read makes me cringe. Open Letters are usually defined as letters read by everyone else except the intended recipient. Mainly because the writer does not have the ‘vakku’/ is not important enough to attract the attention of the intended recipient.

I couldn’t agree more. Having seen enough open letters on the World Wide Web, I can safely assume that the people, to whom the letter is directed, seldom get to read it. These include our esteemed politicians, law makers or any authority. Open letters are more of a vent post than anything else. The satisfaction of typing ones thoughts down in a rather “in-your-face” manner more often than not, is compensation enough and no further effort is made to ensure that the open letter reaches the person it is intended to reach. At best, it receives comments from friends, fellow bloggers, stumblers and random passers who share the concern, and sometimes even generates enough publicity to uplift the blogger to than status of an “activist” but nothing more.

Open letters could also perhaps be an interesting way to generate more publicity for your blog. Apart from that it probably also boosts the writers ego. I mean, obviously, if a letter written by you generates 30 comments, most of which are a positive pat on the back, you would obviously consider your job done, even if the person the letter was directed to was sipping orange juice, completely oblivious to the fact that somewhere in some corner of the world wide web there exists a letter directed to him/her.

An open letter can only work if its the other way around. If a famous person addresses it to a group of people, like Steve Jobs’ letter to Ipod users, or Abdul Kalam’s letter to kids of high schools. For a blogger to get his point across to someone important, either the open letter has to receive a lot of media publicity or maybe he/she has to look for an alternative. Obama Girl anyone? If not that then maybe in the official forums of a company which has responsive moderators who will give a damn about your opinions. Another way might be through letters to editorials of popular dailies (for chances are they’re more popular and read by a larger diverse group than your blog).

Mirrored at Mutiny.in

You can enter anytime you like, but you can never leave

The social networking websites bombarded the internet as we entered the new millennium and have being continuing to do so till date. First it was Orkut which made the public go mad (at least in Swadesh) but that was until the cleaner and sleeker Facebook arrived. Just as how there was a social class created amongst the social networking sites in the US where the educated University going people migrated to Facebook from the ubiquitous Myspace, where every layman had an account.

That was the past.

The future is a nightmare.

Facebook is as cluttered as a college going student’s room. It’s got a list of hazaar applications. It’s just the most irritating thing on the planet. It’s got a widget for everything and I mean everything. I get a million quizzes a day which will compare my performance to the three hundred pals’ of mine and then analyse them. Facebook has been minting a lot of money from these. So once you’re fed up of this you think to yourself that I just want to get out of this mess and so you deactivate your account. But here’s the catch: deactivating your account doesn’t delete your profile, which still exists on Facebook’s servers. Quitting it isn’t as easy as you’d have thought. The manual process makes you sweat more that you’d have at those cricket coaching sessions. As this article rightly says:

Mr. Das — who described his plight by quoting lyrics from the Eagles song “Hotel California” that say, “You can check out any time you like, but you can never leave” — has found himself cast as an unlikely mascot for disgruntled Facebook users. Several of them have found his empty profile and sent him messages, “ranging from Eagles song quotes to those of support,” he said.

I joined Facebook out of sheer peer pressure. Everyday I’d check my inbox and what would greet me were five new messages from my contacts from Orkut asking me to join Facebook. When I finally did, I realised that I had way too many contacts on Orkut, so now I had to accept all those guys all over again and has to confirm how I was connected to them and anticipate their writings on my wall.
I compelled to start-up with a social community meant for people who are sick of all the other communities.

Posted simultaneously at Mutiny.in

Keep Guessing

The first BITSIAN quizzing blog has set up. It's open to one and all.Do come everyday and keep the statcounter ticking. Most colleges have one( Jadooooopur has one too), so why not us?
To promote participation we're handing out free I-Pods/Smutty mags/Sneakers to everyone who just stumbles onto our blog, so do leave a comment(preferably an answer to the questions). We're dedicated, we'll track back your IP and send you the goodies :P

The name of the blog is KEEP GUESSING!

The rules have been put up on the top right of the blog, do mug them up real nice.

Alea Jacta Est