Wednesday, February 06, 2008

Fornication to save Rainforests!

Wednesday, February 06, 2008

People are always on the look out for some innovative ideas. As is the case in most start ups, the primary idea isn't anything revolutionary, its something ordinary, something which makes us go like "Yeah, so?" but what matters is how you implement it.

A Norwegian organisation which goes by a self explanatory name Fuck For Forests(FFF) has sex in public places to raise money for saving the rainforests. Now I was scandalised as well deeply impressed by the idea. On one hand the idea of having sex in public is still a taboo if not unacceptable in most countries. On the other hand they are raising money for a cause.

The idea receives cent per cent on innovation. The reason I say this is:

However noble be the cause, you can't expect to take money from people if you don't give them something in return. FFF gives it target audience exactly what it wants in return for saving the world's rainforests.

They have sex in public, they have sex on stage during concerts, basically they have sex anywhere they can.

After their first year they made nearly 100,000 USD from their website by selling merchandise and membership.

The problem from this sort of start-up can be that they'll be mostly on their own. I don't see any huge NGO (WWF doesn't accept their money) or Govt Organisations coming forward to help start-ups like FFF. The internet proxies will add to their woes. Also their reach will be quite limited as far as on ground activities are concerned, not many countries are that liberal to public pornography.

But despite that they still have a huge base according to me. If your product is good, people will buy it, the same applies to porn as well. They might not be able to have hoardings and bill boards, but I can safely assume that word of mouth publicity for a venture like this can work just fine. Also, I don't think the initial investment for this would've been anything significant.

FFF is currently working on projects with tribes and locals in the Amazon rainforests.


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