Marketing Practice

Okay, now I do understand that you need to market your product in order for it to capture the interest of your target audience. And one way the corporates do it is by showing happy people endorsing the product, or rather showing that the people are happy with the product. But seriously, this happy?
He's not won a lottery you know.
Now German wing knows better and they go for the more sober yet cheerful look. The confident smile and the not-so-tight grip on the notebook shows that the man under scrutiny is quite content with the security a Norton Antivirus provides his precious work with. Unlike the ultra ecstatic yuppie on top, the German endorser looks just the type who would lure potential buyers into possessing one of these CD's and not let them have doubts about the products efficiency.

Guess part of it has something to do with all of us being cynics inside. No one can stand someone being too happy with a product ( Which is probably another reason why we just can't stand Linux or Apple users)